About Us

Since 1961, Neil Enterprises has been a proud, family-owned business built on trust, quality, and a passion for serving our customers. Over the decades, we’ve grown into a respected name across multiple industries, known for our exceptional products and personalized customer care.

One of our most exciting divisions, The Varsity Line, is a leading supplier of licensed merchandise to college bookstores across the U.S. and Canada. We bring school spirit to life with thousands of custom-decorated products—think water bottles, mugs, keychains, magnets, coasters, lanyards, pens, and so much more—all proudly featuring our customers’ licensed logos. If it’s on campus, chances are you’ve seen our work!

Mission Statement

Our mission has stayed the same since day one: deliver the best products, the best quality, and the best value—always backed by outstanding customer care. We’re a team of sales-driven, customer-focused professionals who thrive on helping college retailers delight their students, alumni, and fans.